Why you need a copywriter...
5 emails, 5 insights,
5 days
Writing quality copy for your business can feel like a dark art. The WWW 5 Day Copywriting Challenge shows how I turn complex and technical into common sense consumer copy people want to read. Five principles, five short challenges... let's tell your story with the right words, at the right time, in the right way.
• Always Free • Launching Early 2025 •
Matthew thoroughly understood my background, current situation and future vision before he offered his expertise.
I was just really blown away by what Matthew created. I just couldn't do anything close. Not even a similar league!
We love working with Matthew. He understands the technical side of our business and communicates this clearly and directly.
I'm Matthew, a copywriter...
I make GREAT things happen with your words because choosing the right words for your copy and content doesn’t just happen!
I'm based in Cambridge, working with companies and organisations across the UK and beyond.
Your story matters, so I'll help you find right words, at the right time, so you can share them in the right way.
What I do...
You bring the expertise, I'll help you find the words.
Blogging
Crafting relatable content and stories that builds your narrative and makes your brand feel alive.
Marketing
Promotional content that's clear, not clever, and deeply connects with you audience.
Technical
Turning complex concepts into common sense copy that your audience can understand.
Academic
Educational content synthesised with meticulous accuracy that both informs and inspires.
Just a few of my epic clients...
Questions for you to ask...
Every day I meet business owners who are struggling to tell their story. Are you one of them?
Do you know what you want to say?
Words are an art from, and just like a new painter will struggle when they first pick up a brush, you might be finding it difficult to articulate what you do.
What does your audience need to hear?
Even when you feel clear about your offer, whether it connects with others is a different story. You need to bring flare and precision to you comms.
Are you feeling clear and confident?
For many business owners, this is a constant tension. The thing is, you don't have to figure it out by yourself. The right kind of support is a click away.
Not just a copywriter, a partner...
If you need a content machine, that's not me, maybe have a crack at AI? No, I pride myself of building relationships with my clients, treating their story with the respect it deserves and delivering best-in-class storytelling that makes a lasting impact.
Why partner with me?
Because I listen first. I consider it privilege to tell your story.
So whether it’s a blog, a case study, website content, social media posts or writing someone’s CV, you can trust me to get it right. Plus as a trained educator of 15 years and former Assistant Headteacher, I'll be able to take you on the journey with me.
We love working with Matthew. He understands what we require, how we position ourselves and how we communicate to our clients.
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+100s
Blogs, case studies, and social posts written
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+1%
We iterate until you're completely happy
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80K+
Words edited for a single client for their book launch
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1-2-1
A completely personal service for your copy
I focus on the flow...
In my work, I lead with empathy and understanding, but focus on outcomes - we'll learn what works and what doesn't and improve outputs over time. In my process, I use the Infinite Growth Loop, a model developed by culture specialists, Anthem. Together we'll explore your intentions, translate that into actions, and learn from the outcomes.
Then we go again.
TESTIMONIALS
What my clients are saying...
Matt Hilton
Founder, Brimstone Energy UK
Matthew delivered on all fronts (and ahead of time). His way of working was clear and attentive, which is highly valued when working on a busy project. Our partners loved his words and relatable style.
Emma Drake
Founder, Henbe Communications
I'm so grateful for Matthew's experience. He spent time asking insightful questions and I felt he thoroughly understood my background, current situation and vision before he offered his expertise.
Anna Goodman
Neuroscientist and Conference Organiser
Ready to tell your story?
If you'd like to overcome your copywriting roadblocks, I'm here to help. Why don't we set up a quick coffee to troubleshoot and explore whether we should team up?
Can you become a better copywriter in just 5 days?
My 5 Day Copywriting Challenge will bring out your inner copywriter with five principles and five short challenges, helping you tell your story with the right words, at the right time, in the right way.